Take Care of Texas (TCOT) is a statewide campaign of the Texas Commission on Environmental Quality (TCEQ) that encourages Texans to keep our air and water clean, conserve water and energy, and reduce waste.
These style guidelines ensure the program’s logo and tagline are used consistently, though it cannot be comprehensive to every use case.
To fully protect TCEQ trademarks, the agency registered the marks with the State of Texas Secretary of State Corporations Section. Any unauthorized use is a violation of trademark laws. The “TM” symbol is part of the TCOT logo and must be included.
Use the logos in their entirety without any modification. Do not recreate or obscure any part of the logos by placing text, photography, or other elements on top of the artwork. The TCOT logo and tagline can not be used unless permission has been granted by TCEQ. To request permission, please reach out to the TCOT team.
TCOT’s primary logo includes the campaign’s tagline, URL, and “A Program of TCEQ” in the official Pantone® (PMS) brand colors: PMS 313 (blue) and PMS 377 (green). No other colors may be used.
When projects do not allow the use of multiple colors, you may use TCOT’s one color logo configurations in black, white, or a single spot color. Ensure all parts of the logo remain legible and maintain suitable, accessible-friendly color contrast.
When using the TCOT logos on light or dark backgrounds, ensure there is suitable contrast between the logo color and the background color or image. Since 50% or greater color contrast is needed for legibility, the simplest solution may be to use the white outline version of the logo.
When placing the TCOT logo on any type of colored background or image, you may use the white outline version or put a white box behind it to ensure that it remains legible.
Correct Usage
Suitable Contrast
White Outline
White Box
White OutlineIncorrect Usage
Unsuitable Contrast
Not LegibleIf the logo would be too small for the primary logo to be legible, a project requires a reduced number of colors, or when the campaign name needs more prominence, you may use the approved alternate versions shown. All other restrictions for the logo as listed in this guide still apply.
Simple Version
Slogan Version
URL VersionWhen a project has extremely limited space you may use one of the text-only versions of the TCOT logo. Do not reduce the simple text-only logo to be smaller than 0.5 inches wide.
Text-Only
Simple Text-OnlyDo not rescale (distort) any of the TCOT logos vertically or horizontally. Always maintain their proper spacing and proportions.
Never reduce any of the TCOT logos to the point where any part of them is unrecognizable or unreadable. Minimum sizes will vary based on the project but ideally, the primary logo would never be smaller than 1.5 inches wide to maintain legibility of the smallest text.
Minimum Size: 1.5"
Misuse of the TCOT logo includes, but is not limited to, using either of them:
If you have any questions about the use of the TCOT logo, or to request permission to use it, please contact the TCOT Program at 512-239-0010 or email [email protected].
