TCEQ Unveils Take Care of Texas License Plate

Release Date
Tue, March 3 2015
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Lisa Wheeler

The Texas Commission on Environmental Quality’s Take Care of Texas program today unveiled a specialty license plate, encouraging drivers to proudly show their commitment to the state’s environment.

“With more than 9 million automobiles on the road in Texas, and about 80,000 miles of highway, a specialty license plate gets noticed,” said TCEQ Commissioner Zak Covar. “It’s a great way to get the word out on our program.”

The Take Care of Texas program encourages all Texans to help keep our air and water clean, conserve water and energy, and reduce waste. Until now, the program has used more traditional outreach mechanisms such as website, social media, and radio and TV public service announcements. The TCEQ worked with the Texas Department of Motor Vehicles to design a new license plate with the TCEQ’s environmental slogan: Take Care of Texas. It’s the Only One We’ve Got.

The cost of the new Take Care of Texas license plate is $30, with $22 going directly to the Take Care of Texas program to further promote environmental education and outreach.

For more information on the program and how you can spread the Take Care of Texas message with a specialty license plate of your own, visit the Take Care of Texas license plate page.

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